Chanel Sport -

The aims was to converted a Chanel beauty shop
into a new subsidiary of the brand: Chanel Sport.
Chanel is known to be timeless, classic, and chic.
To be part of the corporate identity Chanel sport
have been design following the brand values but
with a dynamic view to represent the sportive state
of mind.
Through this concept we imagined an elegant and
dynamic boutique, an interior design conceived
according to the limits of a multi-sports field.
We used them as a guiding line, to design the
store in every its details: from the floor’s layout until
the furniture.
To stay in the code of Chanel house just two colors
as been used, the eternal black & white, and to
add a touch of dynamism, some face of the steel
profils are in Yellow.
Each season the modules could be adapted to
present the next collection